What's in a Name?
The more your name communicates to consumers about your business, the less effort you must exert to explain it. According to naming experts, entrepreneurs should give priority to real words or combinations of words over fabricated words. People prefer words they can relate to and understand. That's why professional namers universally condemn strings of numbers or initials as a bad choice.
The above excerpt is from the staff of Entrepreneur Media's book Start Your Own Business.
The Name BROWSE
As our background is in events (we run local markets on the Central Coast of NSW) our business name for the online shopping side, had to be something relating to markets.
Everyone loves a good market, young to old, shoppers like to stroll, to ponder, to browse and breathe in the market atmosphere with music playing and the opportunity to support local businesses and pick up a unique purchase or two.
Markets are also the perfect starting point in business, whether that's to launch a new product, for stall holders to showcase their handmade wares and/or for small businesses to grow their brands.
Now both shoppers can BROWSE and shop online and the stall holders and small businesses have the opportunity to promote their brands, make sales and grow their businesses.
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